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E2W Sales: Traditional ICE OEMs Gaining Ground

nurag Singh, Managing Director, Primus Partners, noted that while large conglomerates or OEMs would be better equipped to scale up their operations and production capacity rapidly if the need arises, the spotlight will continue to be on the start-ups, given their openness and fluidity in the adoption of newer technologies and digitisation.

He said, “With rapid changes in customer preferences, business dynamics, and shorter product life cycles, companies could benefit from a more agile, startup mindset that takes uncertainty in its stride and responds nimbly, is more open to risks, and can innovate at a rapid pace.