Pulse of the Nation


India’s economic journey and growth aspirations depend on a delicate balance of economic and regulatory parameters. Pulse on the State of the Nation (PoSTN) is a way to measure the consumer and business sentiment in the country, through a periodic survey. This Primus-Business World study would track leading indicators to help understand the implication of various lagging indicators and the confidence that consumers and businesses have in the ecosystem. The data collected from various editions of the surveys could be extrapolated to reveal key information about sectoral performance, and consumer optimism.

The consumer spirit will indicate the likely developments in the coming months, based on consumers’ expectations on consumption and overall economic stability. The market confidence would determine the business sentiments to anticipate trends in economic activity and growth across various industry segments. At the same time, perception of the policy landscape and reform progress would determine expectations from the Government and indicate the need for targeted interventions.