Ladakh has to convert tourism a perennial activity to make it sustainable: Assocham-Primus Partners Study

October 04, 2021
The Report - Ladakh: Unleashing Potential - commissioned by industry chamber, ASSOCHAM, with the support of Primus Partners while pointing out the negative impact of seasonal tourism which is limited to 3 months in a year and confined to Leh, suggests spreading the canvas of products to make the destination a round-the-year destination. Sameer Jain, MD, Primus Partners, spoke to ET TravelWorld on the key aspects of the report.
Publication: The Economic Times