Navigating India – A complex opportunity

Experienced people taking ownership of delivery

Idea Realization - Making Things Happen


We are happy to announce that Primus Partners and our CEO Mr. Nilaya Varma have been selected among the Listing of India’s Greatest Brands & Leaders 2019-20 under the Services Industry.

The special research based listing of “India’s Greatest Brands & Leaders 2019-20” also includes leaders from Sun Pharma, Vardhman Textiles Limited, CK Birla Group, JK Lakshmi Cement, Acer India, etc.

Firm Highlights

Person years of consulting and professional services experience

Consulting professionals

Countries of consulting assignment experience

Our Intellectual Property differentiates us

SDG Alliance Platform

A single platform that arrives as a marketplace for all participants – Governments, FIs, Corporates, M&E Agency, Impact Investor, Beneficiaries, and Project Owners to come together to help identify, create, fund, and monitor the implementation projects that impact SDGs.

Benefit Management Platform

CHOICE is critical to the design of a benefit management system. Our approach to benefit management system puts the beneficiary at the centre and offers choice through a single market place that integrates schemes, benefits, transfer of funds and beneficiary identification through a choice based benefit system that delivers income support and safety net.

Virtual Public Affairs Office

Organizations need to be abreast of regulatory and policy changes happening at state and central level that impact the operating environment. Our offering is based upon a virtual retainer-ship model; every month we provide well defined tasks to monitor client specific outcomes.

Investor Clinic Virtual Assistant

A unique platform that looks at the entire investor lifecycle and provides on-site and virtual support to help take decisions from curating why India is an opportunity to assisting in managing regulatory requirements and assuring in designing specialized incentive packages.

Modified RIA

India is a complex operating environment. Our modified Regulatory Impact Assessment is aimed at cutting down RIA timelines without compromising on the efficacy of  traditional RIA.

India Speaks

India Speaks (Pulse of the Nation) is an early indicator of growth trajectory. Primus Partners has established with our partners a platform that regularly monitors and drives the mood of the nation across key sectors, regions and consumer spending.

Latest at Primus


Monthly Sector Update | Power | November 2020

In September 2015, India adopted the 2030 Agenda during the United Nations Summit wherein, Energy is closely connected with 74% of the 169 targets related to the 17 Sustainable Development Goals (SDGs) which the country must achieve by 2030. Post this, India submitted its Nationally Determined Contributions (NDCs) for the period 2021–2030 to the United Nations Framework Convention on Climate Change (UNFCCC) and ever since the Government of India (GOI) has been strategizing ambitiously for improving the installed capacity of Renewable Energy sources when 75% of it's our electricity is currently generated by coal-fired power plants.


COVID-19 second wave: myth or reality

After India reached a peak of COVID-19 in mid-September, the caseload has been declining for over a month. Some experts believe that the COVID-19 pandemic may have already peaked and, if the usage of masks and social distancing measures continue, the disease may “run its course” by February 2021. However, many experts fear that the festive season along with the onset of winter may lead to a second wave of infections across the country, which may be much stronger than the first.

Life at Primus

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