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In an era of rapid urbanization, the challenges and opportunities within the urban sector have never been more pronounced. At Primus, with a multidisciplinary team of experts in the fields of urban planning, engineering, finance, technology, environment etc. we are committed to extending our role beyond advisory to act as partners in shaping the future of urban living through driving sustainable growth, improve quality of life, and enhance urban resilience.

Area in Focus

We believe in adopting frameworks that support sustainable urban development. Our approach drives from the principles of sustainable urban planning, effective structure of interventions, streamlined approvals, enhanced governance, and alignment with national and global best practices.

We consider that entities which are responsible for planning and managing urban areas must internalize capacity building as primary function to become rule based to role based organizations. Our approach for capacity building focuses on enhancing their governance, operational efficiency, and service delivery. Strengthening ULBs is critical for sustainable urban growth, empowering them to better manage infrastructure, implement policies, and address citizens' needs effectively.

One of the key focus area is affordable housing with solutions for policy frameworks, Project conceptualization, financial models, land use optimization, implementation strategies etc. Our approach helps cities meet housing demand while ensuring inclusive development that addresses social and economic needs.

We believe that to effectively manage the current and future demand of cities, all the stakeholders of urban development landscape must harness emerging technologies like IoT, big data, and AI for smart urban management. We support cities in designing smart infrastructure, citizen engagement platforms, and data-driven governance for efficient service delivery and better urban living..

Our approach focuses on creating sustainable solutions for water supply, waste disposal, and recycling. We provide expert guidance on policy development, infrastructure planning, Information, Education and Communication and technology integration to promote efficient resource management in growing urban areas

Impact Stories

Strategy & Policy Advisory for Global A&D Firm
Case Study
Capacity Building Measure on Integrated Urban Planning Using GIS (Geographical Information System) Based Tools in India

A leading bilateral agency is implementing the project "Sustainable Urban Development - Smart Cities II” (“SUDSC-II”) on behalf of the Federal Ministry of Germany.

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Growth Strategy & Sector Diligence for Key Player
Case Study
Strategic Advisory to State Nodal Agencies for implementing PMAY (U), PMAY (U) 2.0 and other Housing Schemes

The Pradhan Mantri Awas Yojana - Urban (PMAY-U) and its successor, PMAY (U) 2.0 schemes, were introduced to tackle the housing inadequacy in India’s urban areas...

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Featured Insights

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Primus Op-Eds
Viksit Bharat 2047: Transforming Urban Governance through Capacity Building
SP Roy, Joint Secretary, Capacity Building Commission, Mission Karmayogi, Govt. of India, & Shubham Katyayan, Vice President & Lead – Urban Transformation, Primus Partners Pvt Ltd, share their view on the need for future-ready cities in Viksit Bharat.
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Primus Op-Eds
Five Key Trends to watch out in India’s Urban Development Journey in 2025
Shubham Katyayan, Vice President & Lead - Urban Transformation, Primus Partners, shares his insight on the key urban development trends shaping India in 2025. With rising urban populations and the increasing significance of tier-II and III cities.

Meet the experts

Aarti Harbhajanka

Aarti Harbhajanka

Co-Founder and Managing Director

Shubham Katyayan

Shubham Katyayan

Vice President

 

Innovative Housing Solutions for a Resilient Future

Our housing solutions cover innovative development models, project development and implementation support, risk mitigation strategies, and overall lifecycle management of any project, enabling our clients to ensure efficient, inclusive, and resilient ecosystems across the country.
— Shubham Katyayan, Vice President, Primus Partners
Connect with our
Urban Policy Practice