x
X
 
 
The ₹134 lakh crore question: How India's family businesses must move from custodians to creators

The ₹134 lakh crore question: How India's family businesses must move from custodians to creators

Over the years, family businesses have boosted India’s economy, contributing nearly 75–80% of the country’s GDP. From small local kirana stores to giant conglomerates with a global presence, they have generated employment, strengthened regional economies, and played a significant role in the nation’s development.

Learn More

India wants more data centres. But does it have enough power to support them?

India’s data centre ambitions will depend on reliable round-the-clock clean power, grid modernization, energy storage, and robust electricity planning to support the rapid growth of AI and digital infrastructure.

Learn More
India wants more data centres. But does it have enough power to support them?
Moving the Needle | March 2026

Moving the Needle | March 2026

The March 2026 edition of Moving the Needle brings together insights on economic transformation, health systems, organisational leadership, and sustainable urban development

Learn More

Union Budget 2026 Insights

Budget With Primus | Nilaya Varma,
Group CEO, Primus Partners
As India presents the Union Budget, Group CEO Nilaya Varma shares why this year’s Budget is less about big headlines and more about enabling the country’s next phase of growth and employment.
Budget With Primus | Charu Malhotra,
Co-Founder & Managing Director, Primus Partners
Examines how education and skilling power employment and growth, ranging from textile clusters employing 22 lakh people to targeted skilling in AI, semiconductors, the care economy, tourism, and sports.
Budget With Primus | Pragya Priyadarshini,
Managing Director, Primus Partners
Breaks down how the Union Budget charts a future-ready roadmap for India’s infrastructure and logistics ecosystem.

Transform challenges into opportunities with our expertise

Advisory

We focus on our clients' most pressing challenges and opportunities, delivering tailored solutions that drive growth, efficiency, and transformation across industries and geographies.

Explore More

Solutions

We build state-of-the-art technology solutions and partner with clients to develop, operate, scale, and transfer capabilities that drive innovation and create a lasting impact on businesses and society.

Explore More

Capital

We help clients create long-term value by facilitating investment and fundraising, offering comprehensive services in fundraising, buy-side and sell-side advisory, and due diligence, while connecting them with a broad network of investors

Explore More

Shaping the Future of Management Consulting

Excellence Through Diversity and Inclusion

Values

Our values are the foundation of our culture and decision-making process. We're driven by the PRIMUS principles: Passion, Respect, Integrity, Mastery, Us, and Stewardship, which guide our actions and inspire our team. These values drive our commitment to excellence, teamwork, and responsible business practices.

People & Culture

We believe our people are our greatest asset and the key to our competitive edge. Our policies prioritize empowering team members, recognizing their unique strengths and needs. This commitment has earned us a "Great Place to Work" nomination four years running.

Join Our Team

Be part of our dynamic team, drive impactful solutions, collaborate with experts and unlock your potential.

Step-by-Step Guide to Our Hiring Process

Hear from us as we guide you through our hiring process.

At Primus Partners, we take great care in building our team through a thoughtful and rigorous hiring process.

Explore Primus Careers