Nikhil Dhaka, Vice President, Primus Partners, shares his insights on the seasonal trends affecting consumer behavior. During the October festival season, consumer demand fluctuates, with some delaying purchases for the celebrations and others accelerating their buying decisions. Toward the end of the year, many customers tend to wait for the release of new models before making a purchase.This dip is part of a typical seasonal pattern. Despite these fluctuations, the market is expected to grow by 15% year-on-year, driven by increasing purchasing power in this segment. Additionally, electric two-wheeler adoption is expected to rise by 25-30% in 2025, further driving growth in the mobility sector.