Charu Malhotra, Co-Founder & Managing Director, Primus Partners, shares her view on the survey conducted by Primus Partners involving startups, academic institutions, and investors in Tier 2 and Tier 3 cities, as detailed in the report titled ‘Small Towns, Big Ideas: The Rise of Innovation and Entrepreneurship in India’s Tier-2 and Tier-3 Cities. The survey reveals that 44% of investors actively fund startups in these cities, with 64% focusing on technology-based ventures, showcasing a strong appetite for tech-driven innovation. Despite challenges like infrastructure gaps and funding constraints, the growth of Tier II cities indicates a broader economic and infrastructural transformation. Read Now!

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