Primus In News
Budget 2026 puts India’s tourism in spotlight; experts call for higher marketing outlay
01-02-2026
Shubham Katyayan, Vice President at Primus Partners, shared his views that focused Budget investments across heritage sites, Buddhist circuits, medical tourism hubs, eco trails, mountain trains, guide skilling, and astro tourism are helping reimagine tourism as an experience-led and regionally balanced growth sector. He added that the critical success factor going forward will be execution—particularly in building strong destination institutions, professionalising asset operations, and ensuring seamless coordination across allied sectors and stakeholders.
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