Primus In News
Flipkart Group-owned Myntra revises commission structure to drive low-ticket sales
18-06-2025
Nilaya Varma, Co-founder, Primus Partners, shares his view on Myntra’s evolving platform strategy. He highlights that the company is exploring price competitiveness without compromising its core architecture or consumer trust. This shift is not a departure from Myntra’s aspirational brand image, but a layered approach—using affordable, high-frequency products to drive traffic while premium brands and curated categories continue to anchor its top-tier offerings.
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