Ramakrishnan M, Managing Director, Primus Partners, moderated the panel discussion on ‘Made in India, Made for India: The New Playbook for D2C Success’ at Rajasthan IT Day 2025. He led the conversation around what sets apart successful D2C brands, covering founder-market fit, investment hurdles, omnichannel strategies, and the evolving expectations from both investors and consumers in India’s growing D2C landscape. He highlighted the importance of understanding what makes a founder, product, or brand truly unique. The discussion offered valuable insights for aspiring entrepreneurs navigating the competitive D2C space.