At WAVES 2025, Primus Partners and the Game Developer Association of India launched a report “India’s $9.2B Gaming Boom: Powered by 591M Players and AI" highlighting India's $9.2B gaming industry's rapid adoption of AI, driven by 591 million players and over 1,900 companies. The report outlines how AI is transforming game development, from NPC behavior and personalization to animation and procedural content, while also raising critical concerns around data privacy, copyright, and ethical use. Despite growing AI integration, 20% of startups report no adoption, pointing to a need for better tools, talent, and policies. The report emphasizes that AI should enhance, not replace, human creativity and calls for inclusive, ethical, and clear regulatory frameworks to ensure responsible innovation in gaming.
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