Primus In News
Healthify targets US market for growth and major source of revenue
03-12-2025
Nilaya Varma, Group CEO and Co-Founder, Primus Partners, highlights that preventive health emphasizes weight management and nutrition, making dietician collaborations valuable for both improving outcomes and monetization in the US. He emphasizes that health models must be effective in high-cost markets like the US while remaining viable in price-sensitive markets like India, with real user outcomes and sustained engagement driving long-term financial credibility.
