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How BYD is Building Momentum in India Before Tesla’s Entry
Primus In News
How BYD is Building Momentum in India Before Tesla’s Entry
30-06-2025

Nikhil Dhaka, Vice President, Primus Partners, shares his view on BYD’s strategy in India’s premium EV market. He highlights that BYD has carved out a focused position in the ₹25–55 lakh price range, which remains a sweet spot for entry-level luxury vehicles in India. This allows the company to stay competitive despite higher input costs, as buyers in this segment are less price sensitive.

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