Anurag Singh, Managing Director – Manufacturing and Automobile Lead, Primus Partners, shares his view on the dynamics between auto manufacturers and their dealerships. He highlights that manufacturers exercise significant control over dealership operations—ranging from the business structure and service offerings to technician training and standardised equipment and processes. He notes that most automakers enforce defined 'dealership standards' that include requirements on corporate branding, facility size, IT systems, staffing, and equipment. These guidelines, he highlights, are intended to ensure a consistent customer experience across all dealership locations. Manufacturers not only support but also strongly direct the implementation of these standards.
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