From Traditional Wisdom To Global Leadership" report by Primus Partners mentions that India’s Ayush market could grow from $43 billion to $213 billion by 2030, supported by greater integration of traditional medicine into public health systems, insurance schemes, and primary healthcare. The report proposes a National Economy Ayush Mission (NEAM) to coordinate policy, investment, research, regulation, trade, and service delivery across the sector.
The report also highlights opportunities to expand Ayush manufacturing, exports, healthcare services, wellness tourism, digital health, research and innovation, and the medicinal plant economy. It calls for a shift towards high-value, branded, standardised and clinically validated products, alongside stronger manufacturing infrastructure and greater integration of Ayush into India's trade and economic diplomacy. According to the report, coordinated action, targeted investment and policy alignment will be essential to realise the sector's growth potential.
