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JioHotstar taps influencers to turn Wimbledon into a lifestyle experience for India’s young consumers
Primus In News
JioHotstar taps influencers to turn Wimbledon into a lifestyle experience for India’s young consumers
21-07-2025

Charu Malhotra, Co-founder and Managing Director, Primus Partners, highlights that partnering with popular creators made the wimbledon more engaging for younger audiences, suggesting such campaigns can help boost interest in other sports as well.

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