Charu Malhotra, Co-Founder and Managing Director, Primus Partners, shares her view on how Tier-2 and Tier-3 towns offer a conducive environment for nurturing entrepreneurship and innovation. This is due to more affordable real estate prices in comparison to larger cities, which are already overcrowded and characterized by intense competition and high living expenses. She emphasizes that people are attracted to these towns for the promise of a better quality of life and increased safety, avoiding the worries about crime that are common in big cities. Read now!