Primus In News
Lack of knowledge, budget constraints, regulations key challenges for SMBs in adoption of online ads: Survey
13-12-2024
A report by Primus Partners identifies key challenges for small and medium businesses (SMBs) in adopting online advertising, including lack of knowledge, budget constraints, and regulatory compliance. Despite these issues, 80% of SMBs use online ads, with many allocating over 40% of their marketing budget to digital platforms. The report highlights the effectiveness of online ads in boosting brand visibility and driving growth, with 80% of businesses reporting increased revenues since using online ads. Read Now!
Explore Related Insights
- Bullish on India's consumption, investors flock to fund retail sector startups
- Why Indore is a lucrative garment manufacturing hub for SMEs
- Zoho unveils Zia LLM stack, ASR models, and Agent Studio in major AI push
- Threading new ties: Surat and Tiruppur explore collaboration to boost India’s MMF trade
