Primus In News
Netflix Hollywood edge heats up India OTT rivalry
11-02-2026
Charu Malhotra, Co-Founder and Managing Director at Primus Partners, shared her view that many consumers tend to pick and mix streaming platforms based on price, a few must-watch shows, or trial periods. She noted that if global catalogues are consolidated under fewer platforms, it would reduce friction for consumers seeking a single home for the content they love.
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