Primus In News
Online games and self-publishing platforms: movie producers tap new avenues for fresh plotlines
18-06-2025
Munish Vaid, Vice President, Primus Partners, shares his view on the evolving approach of content studios, noting a strategic shift toward sourcing IPs from platforms like Pratilipi and NODWIN Gaming. He higlights that this trend reflects an industry need to tap into emerging, community-driven narratives that already resonate with niche audiences. By adapting such stories, studios benefit from reduced development risk, quicker audience traction, and a culturally relevant foundation—although considerable creative adaptation is still required to align them with film or series expectations.
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