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Primus Partners: 59 per cent of Indian MSMEs Find Online Advertising Instrumental in Achieving Diverse Business Goals

Primus Partners launches a report titled 'Online Advertising by Indian MSMEs - Insights, Impact & Way Forward' in collaboration with EGROW Foundation & Indian SME Forum supported by the Institute for Competitiveness (IFC) and Businessworld. The report found that over 59% of MSMEs consider online advertising to be crucial to their growth story.

Mr. Nilaya Varma, Co-founder & CEO of Primus Partners, states the importance of technology and how it has caused MSMEs to increasingly adopt digital forms of advertising. Read now!

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