Kanishk Maheshwari, Co-Founder & Managing Director, Primus Partners, shares his view on the role of PRISM (Primus Regional Investment Suitability Matrix) in shaping investment strategies. PRISM provides a data-driven, multi-dimensional evaluation of investment attractiveness based on Cost, Speed, Ease of Doing Business, and Ease of Living. He highlights that investors today evaluate multiple factors beyond ease-of-doing-business rankings, including cost efficiencies, logistics infrastructure, and policy consistency. He shares that PRISM has been designed to capture these realities and offers policymakers a results-oriented tool to enhance regional competitiveness.

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