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Runaway growth: Instamart now revisits dark-store bet
Primus In News
Runaway growth: Instamart now revisits dark-store bet
07-08-2025

Nilaya Varma, Group CEO and Co-founder, Primus Partners, highlighted that while some performance dip may be due to the ramp-up lag of new quick-commerce stores, the sustained lower averages point to deeper structural overcapacity. He emphasized that mature dark stores in similar models usually stabilize at higher order volumes, indicating the issue is more than just early-stage challenges.

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