Primus In News
Speed bumps in Jaguar Land Rovers road to recovery
07-07-2025
Nikhil Dhaka, Vice President, Primus Partners, highlights that rising trade barriers among the US, EU, and China are complicating global cost structures and market access. This poses a significant challenge for Tata Motors, which relies heavily on Jaguar Land Rover (JLR) for its consolidated revenues. A downgrade in JLR’s outlook could strain Tata Motors’ overall profitability and short-term liquidity, especially amid ongoing investments in EVs and technology. He emphasized that any slowdown in JLR’s Reimagine electrification strategy, which includes launching an all-electric Range Rover and shared R&D platforms, could cascade into delays in Tata’s EV rollout in India, affecting models like the Curvv EV and Harrier EV.
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