Primus In News
Tesla’s entry into India: A Catalyst or a Niche Player?
22-03-2025
Nikhil Dhaka, Vice President, Primus Partners, highlights Tesla's early-stage entry into India's electric vehicle (EV) market, with only 2.4% penetration. While the luxury brand generates excitement with showrooms in Mumbai and Delhi, its ₹30 lakh price point limits its appeal to premium buyers. Dominated by local brands like Tata Motors, the market mostly features EVs priced between ₹10-20 lakh. Despite challenges, Tesla’s presence could drive policy changes, infrastructure improvements, and industry standards, gradually influencing India’s EV landscape.
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