Primus Capital


Primus Capital facilitates investment and fundraising opportunities for potential projects involving private and government sector clients. We can play a crucial role in matching investors' capital with projects seeking financial support. We provide comprehensive services to clients in the areas of fund raising, buy-side advisory, sell-side advisory, and due diligence. With a team of seasoned professionals and extensive industry expertise, Primus Capital is committed to delivering tailored solutions that meet the unique needs of their clients.

We work closely with our clients to identify their funding requirements, develop compelling investment proposals, and connect them with a wide network of potential investors, including private equity firms, venture capitalists, institutional investors, and high-net-worth individuals.

We also provide buy-side advisory services, helping clients identify and evaluate potential acquisition targets. We advise clients on negotiation strategies and support them throughout the acquisition process. On the sell-side, we assist clients in selling their businesses or divesting specific assets. We leverage our extensive network, and transaction experience to identify potential buyers, conduct valuations, prepare confidential information memorandums, and negotiate favorable terms on behalf of their clients.

Primus Capital conducts rigorous assessments of financial statements, operational performance, legal and regulatory compliance, market analysis, and risk evaluation. By conducting thorough due diligence, Primus Capital helps clients make informed decisions, identify potential deal-breakers or hidden risks, and navigate transactions with confidence.

Service Offerings

  • Logo Fund Raising
    1. Preparation/review of financial models
    2. Teaser, Pitch Book and IM
    3. Approaching investors and negotiating terms
    4. Potential transaction structures
    5. Closing the transaction
  • Logo Buy-Side Advisory
    1. Soliciting interest from potential sellers
    2. Detailed valuation of seller's business
    3. Indicative purchase price allocation
    4. Deal negotiation and advisory
    5. Post deal support
  • Logo Sell-Side Advisory
    1. Financial modelling & detailed valuation
    2. Expected price range of business
    3. Teaser, Pitch Book & IM
    4. Prioritizing potential opportunities
    5. Deal negotiation and advisory
    6. Post deal support
  • Logo Due Diligence
    1. Commercial (sector experts)
    2. Financial
    3. Transaction-specific
    4. Legal
    5. Tax

The Primus Capital Value Proposition

  • Logo Growth
    1. Extensive networking support with the industry and government
    2. Co-developing growth and exit strategies
  • Logo Strategy and Monitoring
    1. Mentorship and strategic assistance at various stages
    2. 1-on-1 mentorship sessions with key industry participants
  • Logo Sourcing Clients
    1. Support in investor outreach material and introductions
    2. Financial modelling and growth projections
    3. Analyzing potential co-investment opportunity