A report by Primus Partners, in collaboration with the India SME Forum and Broadband India Forum, highlights that online advertising is becoming essential for Small and Medium Businesses (SMBs) in India, with 80% of them preferring it over traditional methods. The Indian online ad market is projected to reach Rs 62,045 crore by 2025. Ramakrishnan M, Managing Director, Primus Partners, emphasizes the need for supportive policy reforms to help SMBs thrive in the digital space, noting that 80% of SMBs have experienced growth in brand visibility and revenue. Read Now!