A recent report featuring insights from Anurag Singh, Managing Director at Primus Partners, highlights that aggressive discounting is becoming a long-term strategy in India’s electric vehicle market. Automakers are increasingly offering higher discounts on mass-market EV models to manage rising inventory and respond to growing market competition.
The report notes that EV discounts, which earlier ranged between ₹50,000 and ₹2 lakh during most of 2025, have now increased significantly, with some models witnessing discounts of up to ₹4 lakh. Companies are strategically offering larger discounts on older or slower-selling inventory while maintaining relatively lower offers on newer models.
