Kanishk Maheshwari, Co-founder & Managing Director, Primus Partners, emphasized that e-commerce platforms should offer personalized support to MSMEs, including help with pricing, branding, and digital literacy. He highlighted the role of digital transformation and ERP solutions in boosting manufacturing efficiency and market access and noted that the Government of India is developing a scheme to support these efforts, which requires effective state implementation to foster MSME growth. Read Now!