Primus In News
India’s EV race becomes a three-way battle as Tata Motors, JSW MG Motor India, and M&M lock horns
05-07-2025
Nikhil Dhaka, Vice President, Primus Partners, highlighted that India’s EV market is no longer a one-horse race. Innovations like battery rentals and subscription plans by JSW MG Motor India are helping make EVs more affordable. Still, adoption is slower than expected. Range anxiety remains a key issue, with charging stations unevenly distributed—especially outside major cities. Price is another major hurdle, as EVs remain 25–30% more expensive upfront than petrol or diesel vehicles. For many middle-class buyers, concerns around battery life, resale value, and long-term reliability also weigh heavily.
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