Munish Vaid, Vice President, Primus Partners, shares his view on the evolving audience dynamics between TV and OTT platforms. He highlighted that the overlapping base of nearly half a billion viewers represents the biggest opportunity for the media industry. These consumers effortlessly switch between television and digital screens—watching live sports or news on TV and then turning to OTT for web series or films. Their comfort with multiple platforms and appetite for diverse, high-quality, and regional content make them a highly valuable segment for monetization and growth.