Primus In News
Prime, JioStar ads to hit smaller OTTs
20-11-2024
Sameer Jain, Managing Director, Primus Partners, shares his view the challenges smaller and regional platforms face as major players expand into the AVoD (advertising video-on-demand) market. He emphasizes that these platforms, limited by resources and reach, may struggle to secure national advertising budgets, as advertisers increasingly favor larger platforms with broader audiences and stronger brand visibility. This shift poses significant challenges for the sustainability of smaller players in the competitive AVoD space.
Alternate Publications
Explore Related Insights
- Brokerages hope that FM does not increase STT and LTCG in budget
- Moving beyond Airbus & Boeing: What will it take for India to make its own commercial airliner?
- Can margin trading losses on equity investments be recovered from spouse’s demat account? SC rules yes, it can be in this case
- Trump’s tariffs threaten India’s niche dairy exports; here’s how to fight back!