India’s economic ascent toward a $5 trillion GDP is being significantly propelled by its dynamic startup ecosystem - the third largest globally with over 1.81lakh DPIIT-recognized startups. Theselakh recognized startups. In FY24 alone, startups contributed approximately $140 billion to GDP and drove job creation across sectors. However, despite this momentum, early-stage startups continue to face a critical hurdle: access to markets.

This report explores how strategic public procurement- which accounts for about 25% of India’s GDP (₹88 lakh crore) - can be a game-changer for startups. While funding, mentorship, and ecosystem support remain vital, the report argues that market access is the most immediate and transformational lever for startup growth.