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Social media backlash no hurdle for OTT success as trashed titles grab top viewership spots
Primus In News
Social media backlash no hurdle for OTT success as trashed titles grab top viewership spots
17-08-2025

Charu Malhotra, Co-founder and Managing Director ,Primus Partners, highlighted that trolling can often serve as free marketing for OTT content. She emphasized that controversy sparks curiosity, prompting audiences to watch shows just to see what the criticism is about. She mentioned Indian Matchmaking as an example, pointing out how it became a major topic of online discussion largely due to social media backlash.

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