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EV showdown this festive season! The ₹16-lakh contender

Anurag Singh, Advisor at Primus Partners, shares his view that India is the world’s third-largest market with strong growth potential but also...

09-11-2025

Primus in News

As Delhi Chokes After Diwali, Hazardous AQI 999 Triggers Air Purifier Buying Frenzy Across India

Pooja Lahri, Vice President, Primus Partners, shares her view on the long-term outlook for India’s air treatment products market.She highlighted...

Microsoft issues apology for misleading Microsoft 365 pricing plans

Devroop Dhar, Co-founder & CEO, Primus Partners, shares his view on Microsoft’s public apology over Copilot pricing. He highlights that...

SUVs, rural growth, premiumisation to keep PV sales in fast lane in 26

Anurag Singh, Advisor, Primus Partners, shares his view on emerging trends in India’s automobile market for 2026. He highlights that key themes...

Bumper Oct as 2W retail sales top 2.8 mn units

Anurag Singh, Advisor, Primus Partners, shares his view on the record two-wheeler sales during the festive season. He highlighted that October...

ICC World Cup: Where does women’s cricket stand after historic win?

Munish Vaid, Vice President, Primus Partners, shares his view on the commercial prospects following India’s ICC Women’s World Cup victory....

MSMEs should adopt structured hiring, institutionalise background checks to minimise legal risks: Credentia CEO | Report

Arun Moral, Managing Director, Primus Partners, shares his view on the evolving background verification landscape in India. He highlighted that as...

Primus-Partners

India–US Roundtable in New York charts next phase of strategic, technology-led collab

Primus Partners and Meridian International Center jointly hosted a high-level dialogue marking a decisive shift in the India–U.S....

India’s streaming boom stalls as television retains dominant grip on viewers| Report

Munish Vaid, Vice President, Primus Partners, shares his view on the evolving audience dynamics between TV and OTT platforms. He highlighted that the...

Rhysida ransomware exploits Microsoft certificate to slip malware past defenses

Devroop Dhar, Co-founder & CEO, Primus Partners, shares his view on the rise of signed malware attacks. He emphasises the need for a mindset shift...

Financial-Services

Stock Market, 3 Nov Highlights: Sensex, Nifty end flat, check top gainers and losers | Closing Bell | Report

Shravan Shetty, Managing Director, Primus Partners, shares his view on current market trends. He highlighted that markets appear to be taking a pause...

Financial-Services

Lenskart IPO Day 1: ₹7,278 Crore Issue Subscribed 9%; GMP at 18% Before Listing

Shravan Shetty, Managing Director, Primus Partners, shares his view that the stable Grey Market Premium (GMP), despite Lenskart’s high...

Primus Partners joins as Knowledge Partner for Rajasthan DigiFest × TiE Global Summit 2026

Sameer Jain, Managing Director, Primus Partners, shares his view that the collaboration with TiE Global Summit (TGS) 2026 as the Knowledge Partner...

Financial-Services

Lenskart IPO GMP rises a day ahead of issue launch

Shravan Shetty, Managing Director, Primus Partners, shares his view that the strong investor interest in the IPO, supported by marquee shareholders...

Primus Partners joins as Knowledge Partner for Rajasthan DigiFest × TiE Global Summit (TGS) 2026

Sameer Jain, Managing Director, Primus Partners, shares his view that partnering with TiE Global Summit (TGS) 2026 as the Knowledge Partner is a...

Bessemer chases AI startup that could disrupt India’s IT Sector

Munish Vaid, Vice President at Primus Partners, shares his view that in the long run, AI startups could either become acquisition targets for large IT...

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