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Influencer firms look within to boost brand performance

Munish Vaid, Vice President, Primus Partners, highlights the risks of using third-party analytics vendors, such as data leakage and uncertain storage...

23-07-2025

Primus in News

Centre, states map own routes to clean mobility

Nikhil Dhaka, Vice President, Primus Partners, highlights that India’s current policy favors battery electric vehicles (BEVs) over hybrids,...

Clean mobility crossroads: Why states side with EVs over hybrids

Nikhil Dhaka, Vice President, Primus Partners, highlights that India's policy focus on incentivizing only battery electric vehicles (BEVs), while...

Social-Development

Game, set, match

Charu Malhotra, Co-founder and Managing Director, Primus Partners, highlights that collaborating with popular creators made the tournament more fun...

How To fix Air India

Pragya Priyadarshini, Managing Director, Primus Partners, shares her view on the recent Air India Express crash and the broader implications for...

Indian carmakers stamp their authority on domestic turf amid eroding Korean share

Nikhil Dhaka, Vice President, Primus Partners, highlighted how Indian automakers Tata and Mahindra have outperformed by aligning closely with local...

Social-Development

JioHotstar taps influencers to turn Wimbledon into a lifestyle experience for India’s young consumers

Charu Malhotra, Co-founder and Managing Director, Primus Partners, highlights that partnering with popular creators made the wimbledon more engaging...

CDMOs gear up for peptide gold in weightloss race

Nilaya Varma, Group CEO, Primus Partners, shares his view on India’s emerging position in the peptide drug manufacturing space. He highlights...

Primus-Partners

Avinash Pandey joins Laqshya Media Group as director

Avinash Pandey, Senior Advisor – Media Practices, Primus Partners, joins Laqshya Media Group as Director. He brings deep industry expertise from...

Will Tesla’s India Entry Shake Up Tata, Mahindra, And Other Local EV Makers? Here’s What Experts Say

Nikhil Dhaka, Vice President, Primus Partners, shares his view on Tesla’s entry into the Indian EV market. He highlights that Tesla is unlikely...

65 million in slums, GDP losses mount- Report proposes future ready Indian cities

A recent report titled “Rethinking City Redevelopment: Bold Strategies to Propel India’s Urban Future”, released by Primus Partners...

Automakers record first qtr of sales decline since FY23

Nikhil Dhaka, Vice President, Primus Partners, shares his view on the recent slowdown in India’s automobile sales. He highlights that the dip in...

Govt Tesla entry wont dent EV players’ market share, say experts

Nikhil Dhaka, Vice President, Primus Partners, shares his view on Tesla’s potential impact on India’s EV market. He highlights that while...

Financial-Services

How US' 1% Remittance Tax Echo Through Indian Economy?

Shravan Shetty, Managing Director, Primus Partners, highlighted that a 1% additional remittance tax from the US is unlikely to significantly affect...

India’s EV ambitions face rare earth supply shock amid China curbs

The Primus Partners report "India's EV Surge Needs a Home-Grown Magnet Fix" highlights a critical challenge to India’s electric...

India's EV surge needs a home-grown magnet fix: Report

A report by Primus Partners highlights that India’s electric vehicle (EV) ambitions are at risk due to overdependence on China for rare...

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