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Google Gemini’s free exam prep for JEE and SAT is here and India’s edtech industry cannot ignore it

Charu Malhotra, Co-Founder and Managing Director, Primus Partners, shared her view that pressure is mounting most sharply in consumer-facing test...

31-01-2026

Primus in News

Google Gemini’s free exam prep for JEE and SAT is here and India’s edtech industry cannot ignore it

Charu Malhotra, Co-founder and Managing director, Primus Partners, shared her views that a sharper divide is emerging across the education services...

Primus-Partners

India wants jobs, skills and income stability: Primus Partners

A pan-India Budget 2026 expectations survey by Primus Partners for Business Today reveals that income uncertainty, rising prices and lack of jobs are...

Primus-Partners

Budget 2026: India to power its clean tech and nuclear ambitions to build an innovation state

Pooja Lahri, Vice President, Primus Partners shared her opinion that Budget 2026–27 must convert India’s growing clean tech and nuclear...

Indian CDMOs get a growth pill

Nilaya Varma, Group CEO and Co-Founder, Primus Partners, shared his view that the free trade agreement would open access to Europe’s...

Budget 2026 an opportunity to convert FTAs to real export gains in textiles, say experts

Kanishk Maheshwari, Co-Founder & Managing Director, Primus Partners emphasize that the textile sector should transition from volume-driven...

The Global South’s AI moment has arrived: Time to build, not borrow

Sunita Mohanty, Managing Director, Primus Partners, highlights how the rise of AI has intensified long standing risks of digital dependence for the...

AI to empower SMBs in 2026 with smarter targeting, timing, and budget optimisation: Sunita Mohanty, Primus Partners

Sunita Mohanty,Managing Director, Primus Partners, highlights that Primus Partners’ research reveals digital advertising as a decisive growth...

Southern states hold the steering wheel in India's ePV transition

Anurag Singh, Advisor, Primus Partners highlighted that subsidies are no longer the main differentiator for EV adoption, with southern states leading...

Financial-Services

Can IT sector see market re-rating amid positive AI commentary by Infosys after TCS? Analysts say 'evidence of monetisation' needed

Shravan Shetty, Managing Director, Primus Partners, highlighted that markets will rerate AI stocks only after consistent quarterly performance, backed...

Centre Pushes Platforms To Drop 10-min Deliveries, Ultra-fast Race Faces Reset

Primus Partners report highlights India’s fast-growing gig economy is increasingly functioning as a full-time labour market rather than a source...

Qcomm branding reset: Blinkit, Instamart, Zepto and the retreat from 10-minute delivery

Indranuj Pathak, Manager at Primus Partners, shared his views that the government’s approach appears to be moving towards stronger worker...

Small regional films face streaming challenge despite rising demand.

Charu Malhotra, Co-Founder and Managing Director, Primus Partners, shared that regional content often fails to generate the level of viewership...

India’s Gig Trap: Why 23 million youth are swapping ‘careers’ for Rs 22,500 plateau

Primus Partners, Report warns that by 2030, more than 23.5 million Indians—predominantly under the age of 35—are expected to be engaged in...

India’s Gig Workers Trapped In Full-time Work With Little Mobility

Primus Partners, Report highlights how India’s fast-growing gig economy is increasingly operating as a full-time labour market rather than a...

Gig workers earn Rs 22,500 a month on average as incomes remain modest: Report

Nilaya Varma, Co-Founder and Group CEO, Primus Partners, shared his views that the gig economy has brought scale and flexibility to India’s...

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